Personal Care

How to choose the Foundation on Black Friday Deals?

Choosing the proper foundation for your skin is one of the fundamental steps to getting good makeup. It often happens that women are unable to select the one that best suits their skin, also because the market offers an extensive variety of products, and it is often really complex to find the foundation that best meets their needs.

This guide is designed to help you choose the best foundation!

How to choose the proper foundation amid an infinite number of types?

There are different types of foundations to be carefully evaluated based on the characteristics of your skin:

  • Compact cream foundation: undoubtedly, it is the one that guarantees the most excellent coverage, especially when there are stains and discolorations. However, it is not suitable for those with oily skin because its formulation is primarily lipid-based.
  • Compact powder foundation, composed of powder pigments, can be used both dry and wet (with a previously moistened sponge). However, it is not recommended for dry skin, as it may tend to exacerbate dryness.
  • Mineral foundation: composed of natural powders, it guarantees a light and homogeneous coverage. Lately, it has become the most popular product due to the natural effects that can be achieved.
  • Fluid foundation: probably the most common type, it comes in various compositions that adapt to all skin types (normal, oily, or dry).

How to choose the foundation? The error to be avoided

The most common mistake when choosing a foundation is to think that it serves to change the color of one’s skin, either making it darker for a tan effect or lighter for a porcelain effect. Buying a darker one risks accentuating imperfections, making them more visible, while a lighter one will give the illusion of a “wax mask effect.

The real goal of this product is to make the complexion uniform, so the color should be as similar as possible to the natural color of the skin, otherwise it will create discrepancies between the face and the neckline.

It is essential to understand the significance of our skin color.

We have two factors to analyze :

  • The undertone (i.e., the color that predominates).
  • Tonality (color concentration).

As regards the first aspect, we have three gradations :

  • Pinkish (northern skins)
  • Golden (Mediterranean skins)
  • Neutral (skin of Caucasian populations, a middle ground between the previous two)

For pink skin tones, a foundation with a porcelain or pink shade is recommended; for golden skin tones, the best shades are caramel or hazel; for neutral skin, opt instead for an ivory or beige shade.

  • Foundation Brushes
  • Foundation Sponges

To try the product it is not necessary to spread it, as many believe, on the back of the hand, but on the area between the jaw and the neck, blending it with light tapping with the fingertip; sometimes you may have to mix two different foundations, one lighter and one darker, to find the shade that best suits our color.

Beauty Case makeup: It is essential to choose a suitable foundation carefully, one that effectively hides imperfections and creates a homogeneous complexion without creating an artificial effect. This ensures a perfect base for subsequent makeup application.

>>> Where to buy the foundation?


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