Guide

Black Friday: Where and who makes the offers

Are you ready? The next Black Friday will be on Friday, November 28, 2025. Let’s see a few useful things to know to take advantage of 100% promotions and discounts.

Black Friday: Where in the world

United States of America

Many Americans take advantage of the proximity of Thanksgiving to take a long holiday, often for compulsive shopping on Black Friday. Already in the early hours of the morning, when the sun has not yet risen in the city’s skyscrapers, a long queue forms in front of the Macy’s store. In essence, the tradition continues, and the Macy’s chain of stores remains the most crowded and sought-after by shopping enthusiasts.

Not by chance. A few days before Thanksgiving and then Black Friday, flyers are distributed with additional coupons and discounts to be used during the Black Friday weekend: you can get up to 80% off sale items.

Given the crowd that is formed in front of the shops still closed (we are talking about 3 in the morning!), It is tough to choose the article you are interested in: often, many Americans come out of the shops without even realizing what they bought.

Additionally, the stores have created items dedicated solely to those who can cross the threshold among the first. These are minimal items, called Doorbusters, where a further discount is applied. Typically, clothing and electronics are the most popular items in the market.

Great Britain

The frenzy for discounted purchases is also felt throughout the UK, especially in London, where traders are already ready to make the most attractive discounts. Even if it is an all-American party, the British are not far behind: while last year Black Friday recorded purchases of 3 billion pounds, this year the forecast is 5 billion. The most crowded shops are those selling clothing and electronic items, even if there are queues in front of the best toy shops, in the hope of finding an affordable gift for children.

On the occasion of Black Friday, shops are scheduled to open at 6 am. For those who want to make the best purchases without getting tired of the crowd, online shopping is an option. In essence, many chain stores that have just opened their doors also start online sales to increase purchases by users.

Germany

The Black Friday fever has also taken hold of the streets of Germany, with Berlin being the absolute protagonist. The two shopping galleries that are stormed are those of Gropius Passagen and Tempelhofer Hafen, both of which feature prestigious brands of clothing, electronics, and games. The delirium for crazy discounts is certainly not at the level of that of the Americans and the British. Still, even the Germans have taken advantage of the discounted purchases of Black Friday.


Who makes the discounts?

Now, the fever for Black Friday has spread so much that all the most famous brands, from Apple to Nike, offer real discounts for the entire 24 hours. The time of discounts has a variable duration. If Amazon gives guarantees and discounts throughout the weekend at the end of November, some brands have decided to bet everything on Black Friday. Let’s examine the most interesting and desired ones in detail.

Amazon

Without a doubt, he is the king of Black Friday’s discounts on the web. His promotions are genuine and last not only on Fridays but all weekend until Monday, which is the famous “Cyber Monday,” reserved for online offers. For more information, visit Amazon during Black Friday.

Apple

As you are aware, Apple does not typically offer discounts throughout the year, with the exception of Black Friday. From midnight on November 24th, feverish demand grows to secure the desired Apple products. There are still no particular rumors about which products will be on offer: we will not be astonished if the new iPhone X is only discounted by a few euros. At the same time, covers and other objects enjoyed more substantial discounts.

When it comes to Apple, there is nothing specific until the last minute, so we might as well try, wait, and see if we can get good deals on the desired products.

Clothing: Zara and H&M

Last year, the two clothing giants Zara and H&M joined the initiative. By accessing the online site, you can make good purchases. To avoid being caught unprepared, we recommend checking and viewing the objects that may interest you. The two clothing chains offer a vast selection of items, so you may spend hours browsing through offers without making a purchase. So, focus in advance on what you want, and if you are lucky, proceed with the purchase on Black Friday. Here you can find info on Zara’s Black Friday.

Online fashion: Yoox and Zalando

Here are the most popular online clothing sites. If you are looking for the perfect outfit, this is the right place, from shoes to the most minor details. Both portals use Black Friday to offer significant discounts: all offers are real, but what you have to pay attention to is availability. For some items, if you are not fast enough, you risk seeing a whole house in a short period. For this, we recommend a strategy similar to the previous ones: insert the desired items in a wish list and then proceed with the purchase if the item is discounted. You will be faster and more direct.

Nike

The most famous shoe brand offers discounts a few days in advance of Black Friday, but you need to take advantage of them. You must be a member of Nike, the Nike loyalty program. Otherwise, you will have to wait for the official Black Friday discounts. On the Nike website, there is already a page dedicated to the event. Shoes, clothing for men and women: everything is ready for the November 25th discounts, but be careful, the pieces are limited, so you’ll have to be very quick to buy!

IKEA

IKEA cannot miss among the major brands that give discounts for Black Friday. The countdown started on November 14th: from this date, Ikea allows voting for their favorite furniture, simply by accessing the online site.

At the end of the vote, the furniture that will have received the most votes will be the one that will enjoy a greater discount than the others: in all, they will be discounted by more than 100 products! To allow everyone to buy their favorite furniture at a heavy discount, Ikea decided to lock the price for three days: from November 25th to the end of November 27th.

eBay

On eBay, the race for crazy purchases on Black Friday has already begun: this year, there is the possibility of doing great business a few days in advance. Of course, even if you can already find the latest model of PlayStation discounted, as well as the iPhone 8 or Michael Kors, the best purchases will be those made on the day of Black Friday: only then will prices fall!

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